The beginning of September is always a very exciting time for Torontonians and the thousands of movie lovers, celebrities and media who come to our city for The Toronto International Film Festival (TIFF). It’s a crazy busy and fun time for anyone who gets to participate in the festivities.
As the president of one of the most important lifestyle boutique public relations agencies in the country, NKPR, Natasha Koifman and her team are responsible in organizing some of the most high profile and fun events during the film festival. We had an opportunity to chat with Natasha and ask her what were the 5 things that help her get through one of the busiest and exciting times of the year.
1. Eye Essentials – During the festival, I’m usually working 20-hour days, which leaves very little time for rest. To mask missed hours of beauty sleep, I really believe it’s all about the eyes and making them pop! My two sworn essentials are the Kiehl’s Facial Fuel Eye De-Puffer (the caffeine in it works instantly on the skin!) and AVON’s Mega Effects Mascara, which has the coolest applicator and creates drama on the lash. The combination of both products definitely makes it looks like I’ve slept a full night!
2. My TIFF Closet – Once September 5th rolls around, I’m running on autopilot, leaving no time for outfit selections. The week before the festival, I create a festival closet and pre-select all of my outfits. I fill it with black pieces that can easily take me from day-to-night, because sometimes there’s just no time to change. This year my closet will be filled with tunics (from RW&CO. and Rick Owens), leather pants (LOVE the Vince cropped leather – have them in suede too!), and a selection of formal gowns (Monique Lhuillier, Dolce & Gabanna and Marchesa make some of my faves). My festival bag of choice will be the Mulberry Willow bag – converts from a day-bag to an evening-clutch with one flip of a zipper. And of course, I’m all about the statement heels – you’ll see me wearing some black and gold Saint Laurent’s that I just bought in New York.
3. My Ring-to-Wrist Bracelets – I wear ring-to-wrist bracelets on each hand that I never ever take off. I love the connected nature of the design. I’m really spiritual, so wearing them serves as a personal reminder of the significance of being connected to those you love, but also to yourself. It’s a nice and important reminder, no matter how busy you are. I’m excited to announce that this holiday season, I’ll be collaborating with !Xam Diamonds, an amazing local jeweler in Toronto, to produce two limited edition ring-to-wrist bracelets (one has black diamonds and the other is adorned with rubies!), with proceeds of my sales being donated to Artists for Peace and Justice…and don’t be surprised if you see them on the hands of Olivia Wilde and Mila Kunis during this festival.
4. Drinks – but not what you’re thinking! I find during the festival, the days go by so quickly that there’s often no time to eat, which makes staying hydrated that much more important. No matter where I am, you’ll see me with either a DAVIDsTEA in hand (red velvet cake tea is like eating…right?), an AquaHydrate (Puff Daddy and Mark Wahlberg’s water brand…PH Balanced and approved by Drake!) or a bottlegreen Elderflower cocktail. For someone who goes to a lot of events, I actually don’t drink very much alcohol. I’ll usually I’ll nurse one SKYY and soda for an evening event – only 70 calories!
5. My Team – This is definitely my most important essential. We’re a team of over 30 hard-working, dedicated and passionate individuals who work tirelessly from June to September to seamlessly run all of our film festival initiatives, including the IT Lounge Portrait Studio Presenting Caitlin Cronenberg, the Bovet 1822 and Artists for Peace and Justice Festival Lunch, the Best Buddies’ Annual Celebrity Gala and the wide array of programming at The Spoke Club. Each person contributes something invaluable, and everyone’s support is what truly gets me through the festival…I love my team!
Stay tuned for some very exciting contests and TIFF coverage on the blog!