beautybit: Coty S/S 2012 Preview

A couple weeks ago, I had the pleasure of attending the Coty Spring/Summer 2012 preview for three of their lines; Sally Hansen, Rimmel London and New York Color (NYC).

It was so nice to get the inside scoop on the upcoming products and what Coty has been working so hard on for the past couple of months! Each brands respective expert; such as product developers and global beauty experts attended the preview to give, in great detail, not only the product itself, but how it was created and the ingredients. It was super informative and exciting that the beauty industry is making the ingredients a top priority, following through on education and listening to what we (the purchaser) have been asking for.

As a beauty aficionado, I’m uber pumped for Spring! Pastels and vivid brights, bronzers and flashy nails. Yes, yes and yes!

Thanks to ApexPR for the invite, I had a great time!

Can’t wait till it’s released in stores, look for the new lines releasing anywhere from January through till March at your local Shoppers Drug Mart!

xo.
SHAN