Woman of Style: Adrienne Shoom



Our latest Woman of Style, Adrienne Shoom, is Style Director for Joe Fresh; the fashionable, stylish and affordable Canadian brand that first started inside Loblaws stores across Canada.  I first started wearing Joe Fresh last fall (I know, I was late in the game) and it has quickly become one of my favourite brands.  *Side note – Joe Fresh for those of you who may not know, was started by the fashion designer and entrepreneur Joseph Mimran who was the creative genius behind the Club Monaco and Caban brands.

As the Style Director for the Joe Fresh, Adrienne oversees the styling and imaging for all marketing campaigns, which includes print ads, commercials and in-store visual campaigns. She also conceptualizes the Joe Fresh fashion shows shown at Toronto Fashion Week.

Adrienne has worked in the Fashion industry for over 20 years, first at Flare as a Fashion director where her stylistic vision graced the bodies of such celebrities as Beyonce, Eva Mendes and Avril Lavigne (just to name a few) and later she worked as a freelance stylist.


Meet Adrienne Shoom, our latest Woman of Style.

Age: 53

Occupation: Style Director

Current city: Toronto

website: www.joefresh.com

twitter: @ashoom

Adrienne, where did you grow up?

Toronto, Ontario

How would describe your style?

I tend to be a bit tomboy but also like to mix with feminine accents. My uniform usually consists of silk shirts, skinny jeans and oxfords, but also love to mix it up with pretty pumps and statement necklaces.

Your go-to brands and why?

Joe Fresh of course – a girl can’t have too many striped tees, silk shirts or skinny white jeans.

Your favourite wardrobe piece and why?

My Acne leather motorcycle jacket.  It’s the perfect layering piece and works with everything.

The beauty product you can’t live without?

Joe Fresh Shine Lipstick in Rose

A beauty secret your mom or grandma told you that you use?

No beauty secrets in our family  – its moisturizer and lip gloss only.
What are you currently listening to?

Its really anything that my husband downloads for me!

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Your favourite city in the world and why?

Anywhere with a beach – I love the hot weather!

Who is your style icon? 

There are so many I can’t name them all but I love Jenna Lyons eclectic style

We are BIG fans of Joe Fresh here, what are the must-have items for Spring / Summer 2013?

The printed blazer to wear with my skinny jeans, the graphic print pencil skirt rocks with a sweatshirt, the updated silk shirt in fun prints and pattern, and of course the white skinny cropped jean.



Check out the full Joe Fresh collection in stores or at www.joefresh.com




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