15 Minuets with Joey Adler, CEO of Diesel Canada and Founder of OneXOne


Last week I had the absolute fortune of interviewing Joey Adler, the CEO of Diesel Canada and the founder of OneXOne.  I am beyond inspired by people who have managed to not only create a successful business but have also found a way to find time to also give back.   Joey has taken it a step further by not only finding a way to give back, but has created an entire movement with her OneXOne foundation.  OneXOne, “founded on the principle that every single life is infinitely precious and that each person can make a profound difference” has spent the last 8 years saving lives and living up to their name and vision for the world.

Joey was in town promoting her Diesel Food Truck For Change which was serving up desserts for donations during TIFF.  Some of Joey’s celebrity friends like Kardinal, Suzanne Rogers and Chef David Rocco showed up to help drum up donations and serve the mouth watering ‘Crookie’.

More on the ‘Crookie’ and the celebs after the interview 😉




1. What was the inspiration for OneXOne

My husband died.   Actually, not even dying, no, my husband going through the most horrible situation any human being could go through.  He was really sick around the time of September 11th 2001 and we were in the hospital and things were really going bad and I realized that there wasn’t a lot of value for human life on this planet….  For one human life.   So I promised myself on September 11th 2001 that if I ever got a chance I would spend the rest of my days promoting the value of one life.

2. In addition to being CEO of Diesel Canada you also founded OneXOne, you’re on the board of Hope & Cope and are on City Council in Montreal.  How do you do it all?  Is there such a think as work/life balance? 

There is no balance.  The true mark of success is being happy and I’m working on being happy.

3. What advice would you give someone who’s interested in giving back but doesn’t know where to begin?

Everybody has to leverage their everyday life.  What does that mean?  If you have a business, how do you leverage your business for good?  Don’t try to do something outside of your scope – for example, you’re a blogger, what you’re doing right now is you’re making change, because you’re giving me a platform therefore helping to make change.  I tell everyone, what’s your business model?  Leverage that for good.  Don’t try and go out on a tangent; everyday in what you do if you think hard enough you can leverage it for change.   And the same thing for an individual, maybe you don’t have the money to spare, but can you go and volunteer at your kid’s school?  Can you start a food program at your kid’s school?  What can you do everyday to leverage your everyday life?


4.  Let’s bring it back to fashion, seeing as you do run this fantastic fashion company, what is your favorite trend for Fall?

I see a little bit more, in our line especially, a more classic/cleaner look for females which I like very much.  And for the guys, I really like where we’re headed which reminds me of old Diesel, classic Diesel.  You know I’ve been with the company for over 30 years so I see a lot of old Diesel coming back.



Thanks so much for taking a few minutes to sit with me, Joey!  You’re a beautiful soul with such an inspirational spirit – and totally hilarious!



We then took it outside to the truck for some Crookie fun!






To learn more about OneXOne click HERE and to see the latest from Diesel click HERE



photos by djpplus


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