Le Chateau has been hard at work creating a brand new concept for their stores and I was invited to Montreal to check out the unveiling of their new look.
Sleek, stylish, bright and inviting are the words that first came to mind when I walked through the chrome trimmed doors. I was shocked at how different merchandise can look when it’s presented in a new way. New displays allow the clothing to be showcased far better giving the customer more to be enticed by without having to rummage through racks. The collections are separated nicely by colour and the white tiled floors, walls and small mosaic accents elevate the store to a whole new level.
But it was the shoe section that had me at hello. So many must haves in one place! Plus there’s enough room to comfortably try them on complete with shoe level and floor length mirrors.
Le Chateau plans to retrofit all of their stores over the next few years to allow for their stores to match the growth of the brand.
Can’t wait to see what they do to their Toronto stores! This look will transform their Eaton Centre real estate!
Thank you for having me!