Elle Canada is breaking some serious interactive ground by launching a first in Canadian publishing- Shoppable Videos. What’s a ‘shoppable video’ you ask? Well pretty much exactly what it sounds like. You can now shop some of your favorite designers as you watch super cool video campaigns put together by Elle! It’s like a moving, interactive magazine.
Elle’s first of many collaborations is with Hudson’s Bay – another Canadian institution. The two fashion powerhouses have come together and created these fun videos that encourage shoppers to ‘Shop Your Mood’. Directed by Arkan Zakharov, styled by Juliana Schiavinatto and starring top Canadian model Pamela Bernier, each video has a distinct mood: Happy, Powerful, Rebellious, Relaxed and Romantic.
With numerous looks from cutting edge designers like Prabal Gurung, Alexander Wang, Iro, Roland Mouret, Christopher Kane, The Kooples & Diane Von Furstenberg along with huge brands like Top Shop, Free People and more, shoppers can simply watch the videos and shop the cool curated looks as they view by simply hitting the little dot that appears by the product that they’re interested in. Your favorite look is a simple mouse click away!
When asked about this revolutionary technology Noreen Flanagan, editor-in-chief of Elle Canada said, “We are fully embracing this exciting evolution in shopping. ELLE has always been the brand readers turn to for recommendations on what to buy – particularly when it comes to fall fashion trends. We’re simply taking this expertise to the next level and showcasing our favourite picks in an engaging video format that ties together our multiplatform brand while making it fun and simple for readers to shop the looks.”
You can find the videos online here: ellecanada.com/shopyourmood or on your tablet or mobile device via the free Viewa app.
I recently went by Hudson’s Bay to check out some of the looks myself and fell in love with so many pieces. From Alexander Wang to Top Shop I swooned all over the 3rd floor and couldn’t resist sharing my favorite looks for each mood.
Now it’s your turn! If you find something you like why not share your looks with us by uploading them to Instagram, Twitter or Facebook with the hashtag #ShopYourMood.
Check out the videos and let me know what you think! I love all of the innovations that are happening in the fashion world right now and it’s super cool that a Canadian magazine is on the cutting edge.
Click It. Buy It. Wear It. Share It.
this is a coco & cowe sponsored post