Happy Friday, Cowes! Read on as we shine light on the one of a kind, Jamie Milne of Everything Delish.
Give us your “quick n dirty” — tell us a bit about yourself. We want to know what you’re all about.
My name is Jamie Milne and I am a 26 year old Torontonian who left a teaching career to pursue my blog, Everything Delish full time. Everything Delish started off as a food-focused Instagram account, @Everything_Delish four years ago and quickly turned into a personal brand that encompasses my everyday life, travels and experiences! Currently @Everything_Delish has over 200k followers on Instagram and my website, www.everything-delish.com has over 30k UVM.
#LocalLove is all about showing love to bad-ass bosses like yourself. Can you share with us what you do for work and how you make an impact?
I left a teaching career to pursue Everything Delish full time four years ago and have never looked back! I currently work with brands to curate, consult and promote campaigns across my social channels. So much time is allocated to the creation and work behind branded-campaigns and it takes weeks and sometimes months to finalize a project!
How did you get into this line of work?
When I started @Everything_Delish, I was substitute teaching and completing my Masters of Education at the U of T. I would leave class early to go find the over the top decadent and indulgent food items in Toronto, since that was when ‘Insta-worthy foods’ was very trendy. I curated and edited all of the content that was being posted on @Everything_Delish, and my videos started ending up on the explore page. To date, I have 10+ videos that have over 5+ million views on Instagram. With these ‘viral videos’, I also started to become a hub for many big publications to repost my content like, Food Network, Buzzfeed, 9gag, Unilad, etc. This also contributed to my growth as they would credit @Everything_Delish and in turn I would grow significantly (especially because this was before there was such thing as an ‘algorithm’). At this point, @Everything_Delish grew to over 80k+ followers and I took a chance and left my teaching career to pursue Everything Delish full time! Now @Everything_Delish reaches over 1.5 million people weekly and covers everything from food to travel and lifestyle.
What’s the best advice you’ve ever been given (career or otherwise)
The best person who will represent you and your business is YOURSELF!
How about the worst?
Very early on when I decided to pursue Everything Delish full time, someone told me that I had to treat Everything Delish as a 9-5 job and put in over 8 hours of work per day if I wanted it to be successful. For so long, I felt like I had to clock in these hours and confined to a ‘routine’ if I wanted to make Everything Delish work. What I didn’t realize was how wrong this advice was and that I didn’t need to be on a schedule. Once I realized that I can be in control of my own time, projects, schedule etc. and came to terms with the fact that I didn’t need a ‘normal routine’ to make Everything Delish work, I found myself being a lot more productive, putting in more hours and being more successful in my line of work. Don’t let anyone tell you how you should run your OWN business!
If you could paint your ideal life, what would that look like in 5-10 years from now?
I recently just launched a new series via Everything Delish called, “Delish Dishes”. Delish Dishes is a conversational blog-like series where I highlight Entrepreneurs, Marketers, Creatives and Professionals. My goal is to redefine success for millennials by providing them with tips, tools, and connections from leading professionals in the industry. My mission is to create a community where everyone feels strong, ambitious and will thrive in their workplace! My goal in 5-10 years is to continue to run @Everything_Delish and portray my life, travels and experiences across my social channels. However, I’d love to turn Delish Dishes into a media outlet (podcasts, web series, etc.) where young professionals can use the advice, tips, tools, etc. from other leading individuals in the industry to help them succeed in their field of work!
What are your favourite resources that you’ve come across over the years (e.g., email extensions, design apps etc.)
I absolutely love Lightroom for mobile and InShot video app. Both of these apps have helped me with curation and editing, and allowed me to really take my content to the ‘next level’. While I am not a professional photographer or videographer, I have watched hours upon hours of YouTube tutorials on how to use these apps!
Who are 3 of your favourite Canadian entrepreneurs that our readers should absolutely be in the know about?
3 Canadian Entrepreneurs who I am currently following are, Joanna Griffiths from KnixWear, Michele Romanow, and of course Catriona Smart!
See our #LocalLove highlight here, where we feature boss babes around the city.