Happy Good Friday, Cowes!
Give us your elevator pitch — tell us a bit about yourself. We want to know what you’re all about.
A self-proclaimed non-conformist. From early on, complying to how things should be done rarely ever resonated. Even when things seemed to be working just fine, inspiration to figure out a way to do it better would take over. Growing up, a sixth sense-like intuitive guidance carved a path of discovery for anything that was deeply rooted in personal interests.
My informal education came from fashion magazines and watching, Jeanne Beker, on Fashion Television, way back when FT was a thing. I learned by consuming everything I could get my senses on when it came to personal interests which included fashion, beauty, music, fitness and sports. When I was younger, my curiosity once led me to break open my mum’s Sony stereo to figure out how music was coming out of the speakers. To say the least, I’ve been enthusiastically curious my entire life.
Growing up on a blueberry farm in Vancouver, work, family life, and play echoed the same tune. One thing I always knew for sure was not knowing where my stubborn sense of discovery was going to lead me. The idea alone excited me so much that I couldn’t wait to grow up and discover! This journey has been anything but boring. In a lot of ways, I still feel as though I’m only getting started.
When it came to figuring out what I wanted to do with my life, I was obsessed with two things: fashion and being the female Michael Jordan. My childhood dream was to be in the WNBA so I can shoot like MJ and retire as a sports broadcaster so I can wear beautiful clothes. Neither of these happened. Instead, I fell passionately into creating opportunities for myself in the business of beauty. Ultimately, this led me on a journey where I figured out how to successfully help launch startup brands into the world. Currently, I’m in the process of launching my own brand so I can help other entrepreneurs do that same.
#LocalLove is all about showing love to bad-ass bosses like yourself. Can you share with us what you do for work and how you make an impact?
I recently redefined what success means to me. The word that deeply resonated was impact so I’m thrilled you’re asking this question! I truly believe lasting success follows those who show up in the world from a space of service vs. taking. In other words, it was shifting my paradigm to how can I serve vs. what’s in it for me?
I’ve always been really good at creating ideas and concepts that don’t yet exist. You can imagine how much I have (and still do) struggle to define exactly what it is I do. Part entrepreneur, part intuitive energy reader, and part business obsessed beauty industry aficionado?
For over 15 years now, I’ve been lending my talents behind the scenes in the beauty industry. After many years of encouragement from colleagues and friends who were seeing results with the systems and processes I was helping them implement, I felt a call to action to truly step out on my own. It wasn’t until someone candidly told me to “stop giving away my ideas for free” that I truly understood the perceived value of this so-called gift.
I’m obsessed with brands that value sustainability, quality over quantity (can we please just make products that last), and those that create with inclusivity and gender equality top of mind.
Now, coupled with my love for technology, I thrive in predicting trends in consumer behaviour and figuring out innovative ways to create experiences that help build long-lasting emotional connections between brands and their consumers.
How did you get into this line of work?
The short answer is I followed my instinct even when I had no clue what I was actually doing. Growing up, I’ve always had a vision of who I am meant to be in the world but I had no idea what the path looked like. My dream simply didn’t come with instructions. I knew my personality type was not designed to get a formal education. I struggled to simply go through the steps that were laid out before me: pick a title, do the courses, write the exams, find a mentor and climb the ladder. Nope. Not me. In my mind, I flirted with many respectable titles. Deep down I knew I was always meant to figure out a way to do things differently. Even when I tried to psyche myself up to be a lawyer, politician or dermatologist, my instinct would simply energetically pull me in another direction. In other words, I couldn’t fake it, even if I tried my damnedest.
I landed in my career when I was in college full-time to obtain my bachelors in business. Out of desperation for a creative outlet, I enrolled myself in a three-month makeup course just so I could obtain a certificate that would allow me to work in beauty. At first, my desire to work in beauty was just for fun. Eventually, I got hired with Laura Mercier at Holt Renfrew and proceeded to drop out of school.
What’s the best advice you’ve ever been given (career or otherwise)?
Best advice I’ve been given is one I discovered myself on my own personal journey:
The dreams and goals anyone wants to achieve are very real. When we choose to honour our calling, the Universe conspires in our favour to make them come true. None of us are responsible for the how, the only thing we need to do is trust. The instructions will come and the steps will present themselves. There is nothing any of us lack. We are perfect. We are complete. Everything else is a bonus.
How about the worst?
Anytime another individual projects their limiting beliefs disguised as advice is always the worst advice.
If you could paint your ideal life, what would that look like in 5-10 years from now?
Doing more of the same. Becoming an even better version of myself. Continuing to surrender to what’s coming for me. To trust my instinct and not suffocate the process with my own agenda. Acceptance of what is. I hope I’m in a position to inspire those who resonate with my journey to lead consciously. I believe, consciousness and success most definitely do coexist. I’m also looking forward to experiencing all the seeds I’ve sowed over the last couple of years.
What are your favourite resources that you’ve come across over the years (e.g., email extensions, design apps etc.)
Tripit app to help keep all travel itineraries organized in one place.
Sweat app for quick HIIT hotel room workouts.
The Pattern app for deep personal astrological insights – love the daily updates.
Who are 3 of your favourite Canadian entrepreneurs that our readers should absolutely be in the know about?
- Natasha Geddes the actual real-life goddess of Good Goddess. Natasha’s products are a great example of how to carve out a niche within a saturated industry of health and wellness products. Everything about her brand from messaging down to formulations is stellar. Good Goddess works because it’s an intuitive brand that helps customers perform their best with minimal disruption in their day to day lives. Trust me, you don’t realize how much you need the products until you run out.
- Catriona Smart for everything she touches turns to gold. Catriona is the epitome example of an individual who has managed to create businesses that serve communities all around the world with integrity and trust. For someone who truly knows her, understands her friendship is as rare as how she steers her corporate ship. Catriona is the type of serial entrepreneur that keeps you on the edge of your seat because you never know what you’re going to get. You just know it’s going to be nothing short of spectacular.
- Inder Dhillion for someone who thinks it’s absolutely normal to leave a successful financial career in New York City to study fashion at Parsons and Australia’s renown TAFE Fashion Design Studio. Ultimately, she went on to winning the design competition where she debuted her collection at Mercedes Benz Fashion Week. If that wasn’t enough, this dear friend of mine launched an uber successful direct to consumer swimwear label, TWOSIX in Boni Beach, Australia. Recently, she enrolled back in university as she has decided to become a writer for her first book and screenplay. I hesitate to end the sentence here because I know she’s nowhere near being done.
Follow along with all of The Cowe’s #LocalLove here.